Cake’s out of the bag: Secret Recipe reveals to us their not-so-secret recipe to success

Cake’s out of the bag: Secret Recipe reveals to us their not-so-secret recipe to success
Secret Recipe, the Malaysian cafe chain, now has 350 outlets. Here's the history behind its founding, its business strategy, and future plans.
Is there really a Malaysian who hasn’t heard of Secret Recipe? Even the logo—that familiar crimson colour and swirly script font—evokes so many memories ... Read More



Related Stories

See All